The pressure is on and has been for some time. You need to better understand your product's marketplace. Where is your competitor's share increasing? Where are your competitors promoting most heavily? Where should you be focusing those scarce marketing resources?
For the last 12 years Visalia has been designing systems that give the brand manager the information that matters most: "Where are we today and where do I begin my tomorrow?"
Allow Visalia to lend our experience, help your existing team move forward.
We can get you there
Many companies already receive, purchase or have access to marketplace demand data. Everyone retains generic customer data. What is needed is a unified, detailed, customer information warehouse - a foundation on top of which meaningful business tools can be deployed.
Visalia has over a decade experience in distilling, scrubbing and unifying in house data with 3-rd party data provider's like IRI, AC Neilson, MSA and others. We've successfully tackled data sets in the tens of millions of rows. Flat files, legacy systems, remote databases - we've done it.
You decide the format
As a brand manager, your performance is measured by the continued strength of your products. It is critical that you receive timely and accurate reports which highlight the metrics that are your lifeblood: volume, share, dollars spent.
Maybe your business reporting runs on Excel™? We've created solutions that custom build Excel™ reports to meet any specification.
Maybe you need a reporting solution that integrates with some existing corporate infrastructure? Visalia has introduced extensible and collaborative reporting engines using technologies like SOAP, .NET, XLM and COM+.